Βελτιστοποίηση μηχανών αναζήτησης
Ετικέτα τίτλου
Initiative – Initiative is a full service global media agency built to grow brands through culture. The agency’s approach to rapidly interpreting and activating on cultural data signals – Cultural Velocity ™ – creates relevant, long-lasting consumer connections that drive business results.
Μήκος: 290 χαρακτήρες
Μήκος: 290 χαρακτήρες
Ιδανικά, η ετικέτα τίτλου σας θα πρέπει να περιέχει από 10 έως 70 χαρακτήρες (συμπεριλαμβανομένου του διαστήματος).
Βεβαιωθείτε ότι ο τίτλος σας είναι σαφής και περιέχει τις πιο σημαντικές λέξεις-κλειδιά σας.
Βεβαιωθείτε ότι κάθε σελίδα έχει έναν μοναδικό τίτλο.
Βεβαιωθείτε ότι ο τίτλος σας είναι σαφής και περιέχει τις πιο σημαντικές λέξεις-κλειδιά σας.
Βεβαιωθείτε ότι κάθε σελίδα έχει έναν μοναδικό τίτλο.
Meta Περιγραφή
Initiative is a full service global media agency built to grow brands through culture. The agency’s approach to rapidly interpreting and activating on cultural data signals – Cultural Velocity ™ – creates relevant, long-lasting consumer connections that drive business results.
Μήκος: 277 χαρακτήρες
Μήκος: 277 χαρακτήρες
Meta descriptions contains between 100 and 300 characters (spaces included).
It allow you to influence how your web pages are described and displayed in search results.
Ensure that all of your web pages have a unique meta description that is explicit and contains your most important keywords (these appear in bold when they match part or all of the user's search query).
A good meta description acts as an organic advertisement, so use enticing messaging with a clear call to action to maximize click-through rate.
It allow you to influence how your web pages are described and displayed in search results.
Ensure that all of your web pages have a unique meta description that is explicit and contains your most important keywords (these appear in bold when they match part or all of the user's search query).
A good meta description acts as an organic advertisement, so use enticing messaging with a clear call to action to maximize click-through rate.
Meta Λέξεις-κλειδιά
agency brands building business chief client clips culture ensuring floor global initiative ipg leads media network officer partners people team.
Meta Keywords are a specific type of meta tag that appear in the HTML code
of a Web page and help tell search engines what the topic of the page is.
However, google can't use meta keywords.
However, google can't use meta keywords.
Επικεφαλίδες
| <H1> | <H2> | <H3> | <H4> | <H5> | <H6> |
|---|---|---|---|---|---|
| 0 | 5 | 12 | 0 | 0 | 0 |
| <H2> We believe in culture as a quantifiable connector of people, brands and business growth. </H2> |
| <H2> We deliver this through a full suite of communications services. </H2> |
| <H2> Cape Town </H2> |
Use your keywords in the headings and make sure the first level (H1) includes your most important keywords. Never duplicate your title tag content in your header tag.
While it is important to ensure every page has an H1 tag, never include more than one per page. Instead, use multiple H2 - H6 tags.
While it is important to ensure every page has an H1 tag, never include more than one per page. Instead, use multiple H2 - H6 tags.
Προεπισκόπηση Google
Initiative – Initiative is a full service global media agency built to grow brands through culture. The agency’s approach to rapidly interpreting and activating on cultural data signals – Cultural Velocity ™ – creates relevant, long-lasting consumer connections that drive business results.
initiative.com/
Initiative is a full service global media agency built to grow brands through culture. The agency’s approach to rapidly interpreting and activating on cultural data signals – Cultural Velocity ™ – creates relevant, long-lasting consumer connections that drive business results.
This is an example of what your Title Tag and Meta Description will look like in Google search results.
While Title Tags & Meta Descriptions are used to build the search result listings, the search engines may create their own if they are missing, not well written, or not relevant to the content on the page.
Title Tags and Meta Descriptions are cut short if they are too long, so it's important to stay within the suggested character limits.
While Title Tags & Meta Descriptions are used to build the search result listings, the search engines may create their own if they are missing, not well written, or not relevant to the content on the page.
Title Tags and Meta Descriptions are cut short if they are too long, so it's important to stay within the suggested character limits.
Alt χαρακτηριστικό
Βρήκαμε 92 εικόνες σε αυτήν την ιστοσελίδα
35 Τα Alt Tags είναι κενά ή λείπουν.
35 Τα Alt Tags είναι κενά ή λείπουν.
| https://initiative.com/wp-content/uploads/2018/05/Culture-e1527023424518.png |
| https://initiative.com/wp-content/uploads/2018/02/German_MakeMagicHappen-e1527023367280.png |
| https://initiative.com/wp-content/uploads/2017/10/to-grow-brands.svg |
Alternative text is used to describe images to give the search engine crawlers (and the visually impaired).
Also, more information to help them understand images, which can help them to appear in Google Images search results.
Also, more information to help them understand images, which can help them to appear in Google Images search results.
Λέξεις-κλειδιά Σύννεφο
- global13
- cookies13
- media11
- agency10
- brands8
- cookie8
- chief7
- business6
- privacy6
- used6
- time6
- promise6
- data5
- help5
- most5
This Keyword Cloud provides an insight into the frequency of keyword usage within the page.
It's important to carry out keyword research to get an understanding of the keywords that your audience is using. There are a number of keyword research tools available online to help you choose which keywords to target.
It's important to carry out keyword research to get an understanding of the keywords that your audience is using. There are a number of keyword research tools available online to help you choose which keywords to target.
Συνέπεια λέξεων-κλειδιών
| Λέξεις-κλειδιά | Συχνότητα | Τίτλος | Περιγραφή | <H> |
|---|---|---|---|---|
| global | 13 |  |
|
|
| cookies | 13 | |
|
|
| media | 11 | |
|
|
| agency | 10 | |
|
|
This table highlights the importance of being consistent with your use of keywords.
To improve the chance of ranking well in search results for a specific keyword, make sure you include it in some or all of the following: page URL, page content, title tag, meta description, header tags, image alt attributes, internal link anchor text and backlink anchor text.
To improve the chance of ranking well in search results for a specific keyword, make sure you include it in some or all of the following: page URL, page content, title tag, meta description, header tags, image alt attributes, internal link anchor text and backlink anchor text.
Αναλογία κειμένου/HTML
Ο λόγος HTML προς Κείμενο είναι: 6.22%
| Μέγεθος περιεχομένου κειμένου | 11410 bytes |
| Συνολικό μέγεθος HTML | 183561 bytes |
Code to text ratio represents the percentage of actual text on a web page compared to the percentage of
HTML code, and it is used by search engines to calculate the relevancy of a web page.
A higher code to text ratio will increase your chances of getting a better rank in search engine results.
A higher code to text ratio will increase your chances of getting a better rank in search engine results.
Συμπίεση GZIP
Ωχ όχι! Το GZIP δεν είναι ενεργοποιημένο.
Το μέγεθος της ιστοσελίδας σας είναι 179 KB, θα μπορούσε να συμπιεστεί σε 42 KB χρησιμοποιώντας το GZIP (76.4 % εξοικονόμηση μεγέθους)
Το μέγεθος της ιστοσελίδας σας είναι 179 KB, θα μπορούσε να συμπιεστεί σε 42 KB χρησιμοποιώντας το GZIP (76.4 % εξοικονόμηση μεγέθους)
Gzip is a method of compressing files (making them smaller) for faster network transfers.
It allows to reduce the size of web pages and any other typical web files to about 30% or less of its original size before it transfer.
It allows to reduce the size of web pages and any other typical web files to about 30% or less of its original size before it transfer.
WWW Resolve
Ωραία, υπάρχει μια ανακατεύθυνση για την ανακατεύθυνση της επισκεψιμότητας από τον μη προτιμώμενο τομέα σας.
Redirecting requests from a non-preferred domain is important because search engines consider URLs with and without "www" as two different websites.
IP Canonicalization
Όχι, η IP του τομέα σας 75.2.81.248 δεν ανακατευθύνεται στον initiative.com
To check this for your website, enter your IP address in the browser and see if your site loads with the IP address.
Ideally, the IP should redirect to your website's URL or to a page from your website hosting provider.
If it does not redirect, you should do an htaccess 301 redirect to make sure the IP does not get indexed.
Ideally, the IP should redirect to your website's URL or to a page from your website hosting provider.
If it does not redirect, you should do an htaccess 301 redirect to make sure the IP does not get indexed.
Χάρτης ιστότοπου XML
A sitemap lists URLs that are available for crawling and can include additional information like your site's latest updates, frequency of changes and importance of the URLs. This allows search engines to crawl the site more intelligently.
We recommend that you generate an XML sitemap for your website and submit it to both Google Search Console and Bing Webmaster Tools. It is also good practice to specify your sitemap's location in your robots.txt file.
We recommend that you generate an XML sitemap for your website and submit it to both Google Search Console and Bing Webmaster Tools. It is also good practice to specify your sitemap's location in your robots.txt file.
Robots.txt
A robots.txt file allows you to restrict the access of search engine robots that crawl the web and it can prevent these robots from accessing specific directories and pages. It also specifies where the XML sitemap file is located.
You can check for errors in your robots.txt file using Google Search Console (formerly Webmaster Tools) by selecting 'Robots.txt Tester' under 'Crawl'. This also allows you to test individual pages to make sure that Googlebot has the appropriate access.
You can check for errors in your robots.txt file using Google Search Console (formerly Webmaster Tools) by selecting 'Robots.txt Tester' under 'Crawl'. This also allows you to test individual pages to make sure that Googlebot has the appropriate access.
URL Rewrite
Καλά, όλα τα URL φαίνονται καθαρά και φιλικά
Your site's URLs contain unnecessary elements that make them look complicated.
A URL must be easy to read and remember for users. Search engines need URLs to be clean and include your page's most important keywords.
Clean URLs are also useful when shared on social media as they explain the page's content.
A URL must be easy to read and remember for users. Search engines need URLs to be clean and include your page's most important keywords.
Clean URLs are also useful when shared on social media as they explain the page's content.
Κάτω παύλες στις διευθύνσεις URL
Ωραία, δεν χρησιμοποιείτε κάτω παύλες (these_are_underscores) στις διευθύνσεις URL σας
Great, you are not using ?underscores (these_are_underscores) in your URLs.
While Google treats hyphens as word separators, it does not for underscores.
While Google treats hyphens as word separators, it does not for underscores.
Ενσωματωμένα αντικείμενα
Τέλεια, δεν έχουν εντοπιστεί ενσωματωμένα αντικείμενα σε αυτήν τη σελίδα
Embedded Objects such as Flash. It should only be used for specific enhancements.
Although Flash content often looks nicer, it cannot be properly indexed by search engines.
Avoid full Flash websites to maximize SEO.
Although Flash content often looks nicer, it cannot be properly indexed by search engines.
Avoid full Flash websites to maximize SEO.
Iframe
Τέλεια, δεν έχει εντοπιστεί περιεχόμενο Iframe σε αυτήν τη σελίδα
Frames can cause problems on your web page because search engines will not crawl or index the content within them.
Avoid frames whenever possible and use a NoFrames tag if you must use them.
Avoid frames whenever possible and use a NoFrames tag if you must use them.
Καταχώρηση Τομέα
Πόσα χρόνια και μήνες ακριβώς
Ηλικία Τομέα: 25 Years, 95 Days
Ημερομηνία δημιουργίας: 9th-Nov-1995
Ημερομηνία ενημέρωσης: 29th-Sep-2020
Ημερομηνία λήξης: 8th-Nov-2021
Domain age matters to a certain extent and newer domains generally struggle to get indexed and rank high in search results for their first few months (depending on other associated ranking factors). Consider buying a second-hand domain name.
Do you know that you can register your domain for up to 10 years? By doing so, you will show the world that you are serious about your business.
Do you know that you can register your domain for up to 10 years? By doing so, you will show the world that you are serious about your business.
Σελίδες με ευρετήριο
Σελίδες με ευρετήριο σε μηχανές αναζήτησης
This is the number of pages that we have discovered on your website.
A low number can indicate that bots are unable to discover your webpages, which is a common cause of a bad site architecture & internal linking, or you're unknowingly preventing bots and search engines from crawling & indexing your pages.
A low number can indicate that bots are unable to discover your webpages, which is a common cause of a bad site architecture & internal linking, or you're unknowingly preventing bots and search engines from crawling & indexing your pages.
Μετρητής Επιστροφής Συνδέσμων
Ευχρηστία
URL
http://initiative.com
Length: 10χαρακτήρες
Length: 10χαρακτήρες
Keep your URLs short and avoid long domain names when possible.
A descriptive URL is better recognized by search engines.
A user should be able to look at the address bar and make an accurate guess about the content of the page before reaching it (e.g., http://www.mysite.com/en/products).
A descriptive URL is better recognized by search engines.
A user should be able to look at the address bar and make an accurate guess about the content of the page before reaching it (e.g., http://www.mysite.com/en/products).
Favicon
Favicons improve a brand's visibility.
As a favicon is especially important for users bookmarking your website, make sure it is consistent with your brand.
As a favicon is especially important for users bookmarking your website, make sure it is consistent with your brand.
Μέγεθος σελίδας
179 KB (ο μέσος όρος του World Wide Web είναι 320 Kb)
Two of the main reasons for an increase in page size are images and JavaScript files.
Page size affects the speed of your website; try to keep your page size below 2 Mb.
Tip: Use images with a small size and optimize their download with gzip.
Page size affects the speed of your website; try to keep your page size below 2 Mb.
Tip: Use images with a small size and optimize their download with gzip.
PageSpeed Insights (Desktop)
0 / 100
Ταχύτητα σελίδας
Initiative.com Η ταχύτητα του ιστότοπου για υπολογιστές είναι αργός. Η ταχύτητα της σελίδας είναι σημαντική τόσο για τις μηχανές αναζήτησης όσο και για το τέλος των επισκεπτών.
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Διαθεσιμότητα τυπογραφικού λάθους
| Τομείς (TLD) | Κατάσταση |
|---|---|
| unitiative.com | Εχουν ήδη καταχωρηθεί |
| jnitiative.com | Διαθέσιμος |
| knitiative.com | Διαθέσιμος |
| lnitiative.com | Εχουν ήδη καταχωρηθεί |
| onitiative.com | Διαθέσιμος |
Register the various typos of your domain to protect your brand from cybersquatters.
Απόρρητο ηλεκτρονικού ταχυδρομείου
Η διεύθυνση email βρέθηκε σε απλό κείμενο!
We don't recommend adding plain text/linked email addresses to your webpages.
As malicious bots scrape the web in search of email addresses to spam. Instead, consider using a contact form.
As malicious bots scrape the web in search of email addresses to spam. Instead, consider using a contact form.
Κινητό
Φιλικότητα σε κινητές συσκευές
Συμβατότητα φορητών συσκευών
PageSpeed Insights (κινητά)
13 / 100
Ταχύτητα σελίδας
Initiative.com Η ταχύτητα του ιστότοπου για κινητά είναι αργός. Η ταχύτητα της σελίδας είναι σημαντική τόσο για τις μηχανές αναζήτησης όσο και για το τέλος των επισκεπτών.
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τεχνολογίες
IP διακομιστή
| IP διακομιστή | Τοποθεσία διακομιστή | Πάροχος υπηρεσιών |
|---|---|---|
| 141.193.213.21 | Not Available | Not Available |
Your server's IP address has little impact on your SEO. Nevertheless, try to host your website on a server which is geographically close to your visitors.
Search engines take the geolocation of a server into account as well as the server speed.
Search engines take the geolocation of a server into account as well as the server speed.
Εγκυρότητα W3C
Το W3C δεν έχει επικυρωθεί
W3Cis a consortium that sets web standards.
Using valid markup that contains no errors is important because syntax errors can make your page difficult for search engines to index. Run the W3C validation service whenever changes are made to your website's code.
Using valid markup that contains no errors is important because syntax errors can make your page difficult for search engines to index. Run the W3C validation service whenever changes are made to your website's code.
Τύπος εγγράφου
Ο τύπος της ιστοσελίδας σας είναι HTML 5
The Doctype is used to instruct web browsers about the document type being used.
For example, what version of HTML the page is written in.
Declaring a doctype helps web browsers to render content correctly.
For example, what version of HTML the page is written in.
Declaring a doctype helps web browsers to render content correctly.
Κωδικοποίηση
Τέλεια, καθορίζεται η κωδικοποίηση γλώσσας/χαρακτήρα: UTF-8
Specifying language/character encoding can prevent problems with the rendering of special characters.
Επισκέπτες
Ανάλυση συνδέσμων
Σύνδεσμοι στη σελίδα
Βρήκαμε συνολικά 33 συνδέσμους συμπεριλαμβανομένων και των δύο εσωτερικών & εξωτερικούς συνδέσμους του ιστότοπού σας
| Αγκυρα | Τύπος | Ακολουθηστε |
|---|---|---|
| https://initiative.com | Εσωτερικοί σύνδεσμοι | Dofollow |
| http://initiative.com/hello@initiative.com | Εσωτερικοί σύνδεσμοι | Dofollow |
| http://initiative.com/globalgrowth@initiative.com | Εσωτερικοί σύνδεσμοι | Dofollow |
| Privacy Policy | Εσωτερικοί σύνδεσμοι | Dofollow |
| CCPA Privacy Notice | Εσωτερικοί σύνδεσμοι | Dofollow |
While there's no exact limit to the number of links you should include on a page, best practice is to avoid exceeding 200 links.
Links pass value from one page to another, but the amount of value that can be passed is split between all of the links on a page. This means that adding unnecessary links will dilute the potential value attributed to your other links.
Using the Nofollow attribute prevents value from being passed to the linking page, but it's worth noting that these links are still taken into account when calculating the value that is passed through each link, so Nofollow links can also dilute pagerank.
Links pass value from one page to another, but the amount of value that can be passed is split between all of the links on a page. This means that adding unnecessary links will dilute the potential value attributed to your other links.
Using the Nofollow attribute prevents value from being passed to the linking page, but it's worth noting that these links are still taken into account when calculating the value that is passed through each link, so Nofollow links can also dilute pagerank.
Κατεστραμμένοι σύνδεσμοι
Δεν βρέθηκαν κατεστραμμένοι σύνδεσμοι σε αυτήν την ιστοσελίδα
Broken links send users to non-existing web pages. They are bad for your site's usability, reputation and SEO. If you find broken links in the future, take the time to replace or remove each one.
Κοινωνική
Κοινωνικά Δεδομένα
Cost and overhead previously rendered this semi-public form of communication unfeasible.
But advances in social networking technology from 2004-2010 has made broader concepts of sharing possible.