Bitauto.com SEO Issues, Traffic and Optimization Tips, Βελτιστοποίηση SEO

Bitauto.com

January, 3 2021 12:40:24 AM

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Search Engine Optimization

Title Tag

【汽车网站_汽车大全_汽车报价_汽车图片】-易车
Length: 24 character(s)

Ideally, your title tag should contain between 10 and 70 characters (spaces included).
Make sure your title is explicit and contains your most important keywords.
Be sure that each page has a unique title.

Meta Description

易车权威的汽车消费门户，拥有海量的车型数据、丰富的汽车图片和及时的车款报价，精彩的汽车新闻和活跃的汽车论坛。
Length: 54 character(s)

Meta descriptions contains between 100 and 300 characters (spaces included).
It allow you to influence how your web pages are described and displayed in search results.
Ensure that all of your web pages have a unique meta description that is explicit and contains your most important keywords (these appear in bold when they match part or all of the user's search query).
A good meta description acts as an organic advertisement, so use enticing messaging with a clear call to action to maximize click-through rate.

Meta Keywords

汽车，汽车网站，汽车报价，汽车大全，汽车图片，汽车论坛，易车

Meta Keywords are a specific type of meta tag that appear in the HTML code of a Web page and help tell search engines what the topic of the page is.
However, google can't use meta keywords.

Headings

<H1>	<H2>	<H3>	<H4>	<H5>	<H6>
1	178	21	3	0	0

<H1> 易车网 </H1>
<H2> 18万元的选择从居家能手到运动健将 </H2>
<H2> 2014款奔腾B90上市售14.58万-20.18万 </H2>
<H2> 一汽奥迪 </H2>
<H2> 进口奥迪 </H2>
<H2> 进口阿斯顿·马丁 </H2>
<H2> 进口阿尔法·罗米欧 </H2>
<H2> 东风本田 </H2>
<H2> 广汽本田 </H2>
<H2> 进口本田 </H2>
<H2> 上海通用别克 </H2>
<H2> 进口别克 </H2>
<H2> 比亚迪 </H2>
<H2> 华晨宝马 </H2>
<H2> 进口宝马 </H2>
<H2> 北京奔驰 </H2>
<H2> 福建奔驰 </H2>
<H2> 进口奔驰 </H2>
<H2> 东风标致 </H2>
<H2> 进口标致 </H2>
<H2> 进口保时捷 </H2>
<H2> 宝骏 </H2>
<H2> 一汽奔腾 </H2>
<H2> 北京汽车 </H2>
<H2> 北汽 </H2>
<H2> 进口布嘉迪 </H2>
<H2> 进口宾利 </H2>
<H2> 进口巴博斯 </H2>
<H2> 北汽威旺 </H2>
<H2> 宝龙 </H2>
<H2> 长城 </H2>
<H2> 长安轿车 </H2>
<H2> 长安商用 </H2>
<H2> 长丰扬子 </H2>
<H2> 猎豹 </H2>
<H2> 昌河 </H2>
<H2> 上海大众 </H2>
<H2> 一汽-大众 </H2>
<H2> 进口大众 </H2>
<H2> 帝豪 </H2>
<H2> 东南 </H2>
<H2> 东风风行 </H2>
<H2> 东风 </H2>
<H2> 东风小康 </H2>
<H2> 东风风神 </H2>
<H2> 东南道奇 </H2>
<H2> 进口道奇 </H2>
<H2> 大迪 </H2>
<H2> 上汽大通 </H2>
<H2> 广汽丰田 </H2>
<H2> 一汽丰田 </H2>
<H2> 进口丰田 </H2>
<H2> 长安福特 </H2>
<H2> 进口福特 </H2>
<H2> 进口法拉利 </H2>
<H2> 广汽菲亚特 </H2>
<H2> 进口菲亚特 </H2>
<H2> 福田 </H2>
<H2> 欧辉 </H2>
<H2> 福迪 </H2>
<H2> 华翔富奇 </H2>
<H2> 广汽传祺 </H2>
<H2> 广汽吉奥 </H2>
<H2> 进口GMC </H2>
<H2> 进口光冈 </H2>
<H2> 广汽日野 </H2>
<H2> 海马 </H2>
<H2> 进口悍马 </H2>
<H2> 华泰 </H2>
<H2> 哈飞 </H2>
<H2> 郑州海马 </H2>
<H2> 黄海汽车 </H2>
<H2> 华普 </H2>
<H2> 红旗 </H2>
<H2> 海格 </H2>
<H2> 上海汇众 </H2>
<H2> 航天圆通 </H2>
<H2> 江淮 </H2>
<H2> 江淮安驰 </H2>
<H2> 江淮客车 </H2>
<H2> 进口吉普 </H2>
<H2> 华晨金杯 </H2>
<H2> 进口捷豹 </H2>
<H2> 江铃 </H2>
<H2> 江南 </H2>
<H2> 俊风 </H2>
<H2> 九龙 </H2>
<H2> 大金龙 </H2>
<H2> 金旅客车 </H2>
<H2> 上海通用凯迪拉克 </H2>
<H2> 进口凯迪拉克 </H2>
<H2> 东南克莱斯勒 </H2>
<H2> 进口克莱斯勒 </H2>
<H2> 开瑞 </H2>
<H2> 进口柯尼赛格 </H2>
<H2> 长安铃木 </H2>
<H2> 昌河铃木 </H2>
<H2> 进口铃木 </H2>
<H2> 进口路虎 </H2>
<H2> 进口雷克萨斯 </H2>
<H2> 进口兰博基尼 </H2>
<H2> 力帆 </H2>
<H2> 进口雷诺 </H2>
<H2> 莲花 </H2>
<H2> 进口莲花(进口) </H2>
<H2> 进口劳斯莱斯 </H2>
<H2> 陆风 </H2>
<H2> 进口林肯 </H2>
<H2> 理念 </H2>
<H2> 进口路特斯 </H2>
<H2> 进口蓝旗亚 </H2>
<H2> 长安马自达 </H2>
<H2> 一汽马自达 </H2>
<H2> 进口马自达 </H2>
<H2> MG </H2>
<H2> 进口MINI </H2>
<H2> 进口迈巴赫 </H2>
<H2> 进口玛莎拉蒂 </H2>
<H2> 美亚 </H2>
<H2> 纳智捷 </H2>
<H2> 进口讴歌 </H2>
<H2> 欧朗 </H2>
<H2> 进口欧宝 </H2>
<H2> 东风悦达起亚 </H2>
<H2> 进口起亚 </H2>
<H2> 奇瑞 </H2>
<H2> 全球鹰 </H2>
<H2> 启辰 </H2>
<H2> 庆铃 </H2>
<H2> 东风日产 </H2>
<H2> 郑州日产 </H2>
<H2> 进口日产 </H2>
<H2> 上汽荣威 </H2>
<H2> 瑞麒 </H2>
<H2> 上海大众斯柯达 </H2>
<H2> 进口斯柯达 </H2>
<H2> 东南三菱 </H2>
<H2> 广汽长丰三菱 </H2>
<H2> 进口三菱 </H2>
<H2> 进口斯巴鲁 </H2>
<H2> 进口Smart </H2>
<H2> 进口双龙 </H2>
<H2> 双环 </H2>
<H2> 进口萨博 </H2>
<H2> 进口世爵 </H2>
<H2> 天马 </H2>
<H2> 五菱 </H2>
<H2> 长安沃尔沃 </H2>
<H2> 进口沃尔沃 </H2>
<H2> 威麟 </H2>
<H2> 北京现代 </H2>
<H2> 进口现代 </H2>
<H2> 上海通用雪佛兰 </H2>
<H2> 进口雪佛兰 </H2>
<H2> 东风雪铁龙 </H2>
<H2> 进口雪铁龙 </H2>
<H2> 星客特 </H2>
<H2> 进口西雅特 </H2>
<H2> 大地 </H2>
<H2> 新凯 </H2>
<H2> 天津一汽 </H2>
<H2> 一汽吉林 </H2>
<H2> 一汽轻型汽车 </H2>
<H2> 一汽通用 </H2>
<H2> 进口英菲尼迪 </H2>
<H2> 英伦汽车 </H2>
<H2> 永源汽车 </H2>
<H2> 野马 </H2>
<H2> 南京依维柯 </H2>
<H2> 宇通 </H2>
<H2> 友谊 </H2>
<H2> 华晨中华 </H2>
<H2> 众泰 </H2>
<H2> 中兴 </H2>
<H2> 中欧汽车 </H2>
<H2> 中客华北 </H2>
<H2> 中顺 </H2>
<H2> 汽车社区 </H2>
<H2> 综合排行 </H2>
<H3> 推荐车型：东风标致301 </H3>
<H3> 推荐车型：北汽BJ40 </H3>
<H3> 推荐车型：QQ3 </H3>
<H3> 推荐车型：北斗星X5 </H3>
<H3> 推荐车型：东风雪铁龙世嘉 </H3>
<H3> 推荐车型：菲亚特菲翔 </H3>
<H3> 推荐车型：普锐斯 </H3>
<H3> 推荐车型：锐志 </H3>
<H3> 推荐车型：奥迪A6L </H3>
<H3> 推荐车型：进口三菱帕杰罗 </H3>
<H3> 推荐车型：雅阁 </H3>
<H3> 最新新闻 </H3>
<H3> 城市列表车型大全 </H3>
<H3> </H3>
<H3> 自驾游 </H3>
<H3> 购车问答 </H3>
<H3> 汽车文章排行 </H3>
<H3> 社区热帖 </H3>
<H3> 汽车视频排行 </H3>
<H3> 车型排行 </H3>
<H3> </H3>
<H4> 速腾论坛更多>> </H4>
<H4> 迈锐宝论坛更多>> </H4>
<H4> POLO论坛更多>> </H4>

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Use your keywords in the headings and make sure the first level (H1) includes your most important keywords. Never duplicate your title tag content in your header tag.
While it is important to ensure every page has an H1 tag, never include more than one per page. Instead, use multiple H2 - H6 tags.

Google Preview

【汽车网站_汽车大全_汽车报价_汽车图片】-易车

bitauto.com/

易车权威的汽车消费门户，拥有海量的车型数据、丰富的汽车图片和及时的车款报价，精彩的汽车新闻和活跃的汽车论坛。

This is an example of what your Title Tag and Meta Description will look like in Google search results.
While Title Tags & Meta Descriptions are used to build the search result listings, the search engines may create their own if they are missing, not well written, or not relevant to the content on the page.
Title Tags and Meta Descriptions are cut short if they are too long, so it's important to stay within the suggested character limits.

Alt Attribute

We found 69 images on this web page

24 ALT attributes are empty or missing.

http://img1.bitautoimg.com/bitauto/2014/02/28/65ae83ef-4d5c-4d84-97e2-fb1f49d688c5.jpg
http://img1.bitautoimg.com/bitauto/2014/03/04/f7027d67-0048-492a-b53d-a2f8f304819b.jpg
http://img1.bitautoimg.com/bitauto/2014/02/28/d6b78eb2-24b3-46f6-b3e0-5badd86642a5.jpg
http://img1.bitautoimg.com/bitauto/2014/02/28/d657d3d4-004d-4037-bad4-c80a7ea5a2ad.jpg
http://img1.bitautoimg.com/bitauto/2014/02/28/4ff5c428-779b-42b8-83ac-07a858c1ec39.jpg
http://img1.bitautoimg.com/bitauto/2014/03/13/c753409e-9f6f-4b9c-9f4e-21947e80c8e1.gif
http://img2.bitautoimg.com/bitauto//2014/01/28/102203873.jpg
http://img2.bitautoimg.com/bitauto//2014/01/28/102248574.jpg
http://img1.bitautoimg.com/bitauto//2014/03/01/073136511.jpg
http://img2.bitautoimg.com/bitauto//2014/03/01/07322835.jpg
http://img4.bitautoimg.com/bitauto//2014/03/01/224254944.jpg
http://img2.bitautoimg.com/bitauto//2014/03/14/101951560.jpg
http://img4.bitautoimg.com/bitauto//2014/03/21/120146136.jpg
http://img1.bitautoimg.com/bitauto//2014/03/21/120217595.jpg
http://img3.bitautoimg.com/bitauto//2014/03/17/094308590.jpg
http://img3.bitautoimg.com/bitauto//2014/03/17/094332240.jpg
http://img4.bitautoimg.com/bitauto//2014/02/28/153421555.jpg
http://image.bitautoimg.com/uimg/index120401/images/picholder.gif
http://image.bitautoimg.com/uimg/index120401/images/picholder.gif
http://image.bitautoimg.com/uimg/index120401/images/picholder.gif
http://image.bitautoimg.com/uimg/index120401/images/picholder.gif
http://image.bitautoimg.com/uimg/index120401/images/picholder.gif
http://image.bitautoimg.com/uimg/index120401/images/picholder.gif
http://img1.bitautoimg.com/index/images/shouyeewm.png

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Alternative text is used to describe images to give the search engine crawlers (and the visually impaired).
Also, more information to help them understand images, which can help them to appear in Google Images search results.

Keywords Cloud

暂无报价93
更多9
参数配置7
车型详解7
图片欣赏7
二手车4
桑塔纳4
易车网4
捷达4
速腾4
翼虎3
思域3
济南3
宝来3
飞度3

This Keyword Cloud provides an insight into the frequency of keyword usage within the page.
It's important to carry out keyword research to get an understanding of the keywords that your audience is using. There are a number of keyword research tools available online to help you choose which keywords to target.

Keyword Consistency

Keywords	Freq	Title	Desc	<H>
暂无报价	93
更多	9
参数配置	7
车型详解	7
图片欣赏	7
二手车	4
桑塔纳	4
易车网	4
捷达	4
速腾	4
翼虎	3
思域	3
济南	3
宝来	3
飞度	3

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This table highlights the importance of being consistent with your use of keywords.
To improve the chance of ranking well in search results for a specific keyword, make sure you include it in some or all of the following: page URL, page content, title tag, meta description, header tags, image alt attributes, internal link anchor text and backlink anchor text.

Text/HTML Ratio

HTML to Text Ratio is: 10.78%

Text content size	47636 bytes
Total HTML size	441795 bytes

Code to text ratio represents the percentage of actual text on a web page compared to the percentage of HTML code, and it is used by search engines to calculate the relevancy of a web page.
A higher code to text ratio will increase your chances of getting a better rank in search engine results.

GZIP compression

Wow! It's GZIP Enabled.

Your webpage is compressed from 431 KB to 64 KB (85.2 % size savings)

Gzip is a method of compressing files (making them smaller) for faster network transfers.
It allows to reduce the size of web pages and any other typical web files to about 30% or less of its original size before it transfer.

WWW Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain.

Redirecting requests from a non-preferred domain is important because search engines consider URLs with and without "www" as two different websites.

IP Canonicalization

No your domain IP 59.151.116.98 does not redirect to bitauto.com

To check this for your website, enter your IP address in the browser and see if your site loads with the IP address.
Ideally, the IP should redirect to your website's URL or to a page from your website hosting provider.
If it does not redirect, you should do an htaccess 301 redirect to make sure the IP does not get indexed.

XML Sitemap

Good, you have XML Sitemap file!
http://bitauto.com/sitemap.xml

A sitemap lists URLs that are available for crawling and can include additional information like your site's latest updates, frequency of changes and importance of the URLs. This allows search engines to crawl the site more intelligently.
We recommend that you generate an XML sitemap for your website and submit it to both Google Search Console and Bing Webmaster Tools. It is also good practice to specify your sitemap's location in your robots.txt file.

Robots.txt

Good, you have Robots.txt file!
http://bitauto.com/robots.txt

A robots.txt file allows you to restrict the access of search engine robots that crawl the web and it can prevent these robots from accessing specific directories and pages. It also specifies where the XML sitemap file is located.
You can check for errors in your robots.txt file using Google Search Console (formerly Webmaster Tools) by selecting 'Robots.txt Tester' under 'Crawl'. This also allows you to test individual pages to make sure that Googlebot has the appropriate access.

URL Rewrite

Good, all URLs look clean and friendly

Your site's URLs contain unnecessary elements that make them look complicated.
A URL must be easy to read and remember for users. Search engines need URLs to be clean and include your page's most important keywords.
Clean URLs are also useful when shared on social media as they explain the page's content.

Underscores in the URLs

Great, you are not using underscores (these_are_underscores) in your URLs

Great, you are not using ?underscores (these_are_underscores) in your URLs.
While Google treats hyphens as word separators, it does not for underscores.

Embedded Objects

Perfect, no embedded objects has been detected on this page

Embedded Objects such as Flash. It should only be used for specific enhancements.
Although Flash content often looks nicer, it cannot be properly indexed by search engines.
Avoid full Flash websites to maximize SEO.

Iframe

Oh no, iframe content has been detected on this page

Frames can cause problems on your web page because search engines will not crawl or index the content within them.
Avoid frames whenever possible and use a NoFrames tag if you must use them.

Domain Registration

Exactly how many years and months

Domain Age: 20 Years, 254 Days

Created Date: 23rd-Apr-2000

Updated Date: 15th-Jul-2020

Expiry Date: 23rd-Apr-2023

Domain age matters to a certain extent and newer domains generally struggle to get indexed and rank high in search results for their first few months (depending on other associated ranking factors). Consider buying a second-hand domain name.
Do you know that you can register your domain for up to 10 years? By doing so, you will show the world that you are serious about your business.

WHOIS Data

Indexed Pages

Indexed pages in search engines

1,240,000 Page(s)

This is the number of pages that we have discovered on your website.
A low number can indicate that bots are unable to discover your webpages, which is a common cause of a bad site architecture & internal linking, or you're unknowingly preventing bots and search engines from crawling & indexing your pages.

Backlinks Counter

Usability

URL

http://bitauto.com
Length: 7 characters

Keep your URLs short and avoid long domain names when possible.
A descriptive URL is better recognized by search engines.
A user should be able to look at the address bar and make an accurate guess about the content of the page before reaching it (e.g., http://www.mysite.com/en/products).

Favicon

Great, your website has a favicon.

Favicons improve a brand's visibility.
As a favicon is especially important for users bookmarking your website, make sure it is consistent with your brand.

Custom 404 Page

Page Size

431 KB (World Wide Web average is 320 Kb)

Two of the main reasons for an increase in page size are images and JavaScript files.
Page size affects the speed of your website; try to keep your page size below 2 Mb.
Tip: Use images with a small size and optimize their download with gzip.

Load Time

PageSpeed Insights (Desktop)

0 / 100

Page Speed

Bitauto.com desktop website speed is slow. Page speed is important for both search engines and visitors end.

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Language

Domain Availability

Typo Availability

Domains (TLD)	Status
vitauto.com	Already Registered
fitauto.com	Already Registered
gitauto.com	Already Registered
hitauto.com	Already Registered
nitauto.com	Already Registered

Email Privacy

Good, no email address has been found in plain text.

We don't recommend adding plain text/linked email addresses to your webpages.
As malicious bots scrape the web in search of email addresses to spam. Instead, consider using a contact form.

Safe Browsing

Mobile

Mobile Friendliness

Mobile View

Mobile Compatibility

PageSpeed Insights (Mobile)

0 / 100

Page Speed

Bitauto.com mobile website speed is slow. Page speed is important for both search engines and visitors end.

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Technologies

Server IP

Server IP	Server Location	Service Provider
18.245.31.39	Not Available	Not Available

Your server's IP address has little impact on your SEO. Nevertheless, try to host your website on a server which is geographically close to your visitors.
Search engines take the geolocation of a server into account as well as the server speed.

Speed Tips

Analytics

W3C Validity

W3C not validated

W3Cis a consortium that sets web standards.
Using valid markup that contains no errors is important because syntax errors can make your page difficult for search engines to index. Run the W3C validation service whenever changes are made to your website's code.

Doc Type

Your Web Page doctype is XHTML 1.0 Transitional

The Doctype is used to instruct web browsers about the document type being used.
For example, what version of HTML the page is written in.
Declaring a doctype helps web browsers to render content correctly.

Encoding

Great, language/character encoding is specified: UTF-8

Specifying language/character encoding can prevent problems with the rendering of special characters.

Link Analysis

In-Page Links

We found a total of 0 links including both internal & external links of your site

Anchor	Type	Follow

While there's no exact limit to the number of links you should include on a page, best practice is to avoid exceeding 200 links.
Links pass value from one page to another, but the amount of value that can be passed is split between all of the links on a page. This means that adding unnecessary links will dilute the potential value attributed to your other links.
Using the Nofollow attribute prevents value from being passed to the linking page, but it's worth noting that these links are still taken into account when calculating the value that is passed through each link, so Nofollow links can also dilute pagerank.

Broken Links

No broken links were found on this web page

Broken links send users to non-existing web pages. They are bad for your site's usability, reputation and SEO. If you find broken links in the future, take the time to replace or remove each one.

Popularity at	China
Regional Rank	4016

Bitauto.com

Search Engine Optimization

Title Tag

Meta Description

Meta Keywords

Headings

Google Preview

Alt Attribute

Keywords Cloud

Keyword Consistency

Text/HTML Ratio

GZIP compression

WWW Resolve

IP Canonicalization

XML Sitemap

Robots.txt

URL Rewrite

Underscores in the URLs

Embedded Objects

Iframe

Domain Registration

WHOIS Data

Indexed Pages

Backlinks Counter

Usability

URL

Favicon

Custom 404 Page

Page Size

Load Time

PageSpeed Insights (Desktop)

0 / 100

Page Speed

Language

Domain Availability

Typo Availability

Email Privacy

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